Privacy policy

Effective Date: September 9, 2026

At Ellairy, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how YINGZHIDA LIMITED, the company operating Ellairy, collects, uses, shares, and protects information when you visit our website, place an order, or otherwise interact with us.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

Your name
Email address
Billing and shipping address
Telephone number
Payment and order information
Account information, if you create an account
Information you provide when contacting us or submitting reviews

We may also automatically collect certain information when you use our website, including your IP address, browser type, device information, pages viewed, referring website, and information about how you interact with our website.

We may use cookies and similar technologies to provide and improve our website, remember your preferences, understand website traffic, and support advertising and marketing activities.

2. How We Use Your Information

We may use your information to:

Process and fulfill your orders
Process payments and provide order-related services
Deliver products and provide customer support
Communicate with you about your orders or inquiries
Improve our website, products, and services
Detect and prevent fraud, abuse, and security incidents
Send marketing communications where permitted by applicable law
Comply with legal and regulatory obligations

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.

3. How We Share Your Information

We may share personal information with trusted service providers that help us operate our business, including:

E-commerce and website service providers
Payment processors
Shipping and delivery providers
Customer service providers
Marketing and advertising service providers
Analytics and technology providers
Professional advisers, regulators, law enforcement, or other parties where required by law

We do not sell your personal information for money.

Depending on the advertising and analytics services used on our website, certain information may be shared with third parties for targeted advertising or similar purposes. Where applicable, you may have the right to opt out of such sharing under applicable privacy laws.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, analyze traffic, and improve your shopping experience.

Some cookies may be placed by third-party service providers, including analytics, advertising, payment, and social media providers.

You may be able to control cookies through your browser settings or available cookie-management tools. Disabling certain cookies may affect the functionality of our website.

5. Marketing Communications

Where permitted by applicable law, we may send you promotional emails or other marketing communications about Ellairy, new products, offers, and promotions.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the message or by contacting us.

Where consent is required by applicable law, we will obtain the appropriate consent before using your personal information for direct marketing.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, complete transactions, maintain business and financial records, resolve disputes, prevent fraud, comply with legal obligations, and enforce our agreements.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

7. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, including the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Opt out of certain marketing communications
Opt out of certain forms of sale or sharing of personal information
Request information about how your personal information is collected and used

California residents and residents of other U.S. states with applicable privacy laws may have additional rights. These rights are subject to applicable legal exceptions and requirements.

To exercise a privacy right, please contact us using the information below. We may need to verify your identity before completing certain requests.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

9. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

10. International Data Transfers

Because Ellairy is operated from Hong Kong and uses service providers located in different countries, your personal information may be processed or stored outside your country of residence, including in Hong Kong, the United States, or other jurisdictions.

Where required by applicable law, we will take appropriate measures when transferring personal information across borders.

11. Third-Party Services

Our website may contain links to or use services operated by third parties. These third parties may collect or process information according to their own privacy policies.

We are not responsible for the privacy practices of third-party websites or services.